RushCard, Lease The Wheel, and Redefining “Support Ebony Company”

RushCard, Lease The Wheel, and Redefining “Support Ebony Company”

On October 12, Russell Simmons’ economic product RushCard Prepaid Visa (given by MetaBank) suffered a “glitch” that features triggered loss of usage of funds for several thousand clients. Prepaid cards in many cases are utilized by lower-income clients that are unbanked, those who frequently need that money like…yesterday. Properly, RushCard users tend to be more than a small mad at “Uncle Rush” Simmons. We don’t have RushCard, but I’m one particular individuals peeved at hip-hop trading in on appeal to simply help fleece the indegent.

I recall the time that is first have you ever heard a Rent the Wheel advertisement. I became residing in Atlanta, driving to your workplace, once the voice that is familiar of arrived through my speakers.

My very very first idea: Is this Negro hawking rental rims that “crush those small mother and pop music wheel shops within the bonnet??” No economic consultant well well worth their salt would inform Chris Bridges it is smart to hire a collection of dubs. But here he had been, on metropolitan Atlanta radio (The “People’s” Station), telling other Ebony people to do exactly that. I could guarantee you that spot didn’t run using channels aimed toward primarily White audiences. It’s a typical online marketing strategy: find some body familiar to a residential district to offer services and products back into that community.

Authenticity offers. But exactly what takes place whenever authenticity lends it self into the part of capitalism that preys on those at its rung that is lowest? Continue reading “RushCard, Lease The Wheel, and Redefining “Support Ebony Company””