On October 12, Russell SimmonsвЂ™ economic product RushCard Prepaid Visa (given by MetaBank) suffered a вЂњglitchвЂќ that features triggered loss of usage of funds for several thousand clients. Prepaid cards in many cases are utilized by lower-income clients that are unbanked, those who frequently need that money likeвЂ¦yesterday. Properly, RushCard users tend to be more than a small mad at вЂњUncle RushвЂќ Simmons. We donвЂ™t have RushCard, but IвЂ™m one particular individuals peeved at hip-hop trading in on appeal to simply help fleece the indegent.
I recall the time that is first have you ever heard a Rent the Wheel advertisement. I became residing in Atlanta, driving to your workplace, once the voice that is familiar of arrived through my speakers.
My very very first idea: Is this Negro hawking rental rims that вЂњcrush those small mother and pop music wheel shops within the bonnet??вЂќ No economic consultant well well worth their salt would inform Chris Bridges it is smart to hire a collection of dubs. But here he had been, on metropolitan Atlanta radio (The вЂњPeopleвЂ™sвЂќ Station), telling other Ebony people to do exactly that. I could guarantee you that spot didnвЂ™t run using channels aimed toward primarily White audiences. ItвЂ™s a typical online marketing strategy: find some body familiar to a residential district to offer services and products back into that community.
Authenticity offers. But exactly what takes place whenever authenticity lends it self into the part of capitalism that preys on those at its rung that is lowest? Continue reading “RushCard, Lease The Wheel, and Redefining вЂњSupport Ebony CompanyвЂќ”